Fitzroy Place, London

Architect: Lifschutz Davidson Sandilands

Product: Jesmonite AC730

The Project

Manufacturer: Simplicity Specialist Finishes Limited

Client: Exemplar

The architect desired a material that was more externally durable whilst also being more versatile when compared to traditional materials such as terracotta. A series of tubular, Jesmonite louvres have been fixed back to the solid spandrel panels adding texture, whilst also providing a level of solar shading to the glazed spaces. Jesmonite AC730 offered UV resistance, a lightweight fixing approach and major reductions in efflorescence, making it the perfect material for a project that benefits from natural light on all four sides of the building.

The building required a degree of shading offered by a typical, sculptural brise soleil layered across the façade.

“This challenging project required a completely new approach to what might be possible from moulded Glass Reinforced Cement. Whilst we had all the engineering, moulding, and casting skills we needed a material solution. Jesmonite AC730 was the answer. It flowed perfectly into the complexities of the shape, set fast and had the necessary high early strength to make this project viable.”

Rob Shand

Simplicity Specialist Finishes Ltd